Philippe Sachetti və Thibaud Zuppinger
Janr:kiçik və orta biznes
Kitab dili:İngilis dili
Növ:PDF kitab
naşir:John Wiley & Sons Limited
Nəşr tarixi:08.12.2022
qiymət:$159.16
Baxışlar:55
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.