Philippe Sachetti i Thibaud Zuppinger
Gatunek:mała i średnia firma
Język książki:angielski
Typ:Książka PDF
Wydawca:John Wiley & Sons Limited
Data publikacji:08.12.2022
Cena:$158.57
Wyświetlenia:53
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.