The Business of Brands

The Business of Brands, Jon  Miller audiobook. ISDN43488917

Jon Miller və David Muir

Janr:satış idarəçiliyi

Kitab dili:İngilis dili

Növ:PDF kitab

naşir:John Wiley & Sons Limited

Nəşr tarixi:09.12.2022

qiymət:$76.89

Baxışlar:47

This is not a how to book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the worlds largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions – such as acting as a source of trust or a predictor of quality.

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