Sarah Durham
Janr:ictimai təşkilatlar
Kitab dili:İngilis dili
Növ:PDF kitab
naşir:John Wiley & Sons Limited
Nəşr tarixi:09.12.2022
qiymət:$58.78
Baxışlar:37
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.