Getting to VITO (The Very Important Top Officer). 10 Steps to VITOs Office

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officers top of mind, top of wallet, and top of their «to-do» list Anthony Parinellos Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITOs head, get into their budgets, and get on their team as a «trusted advisor.» Based on Parinellos own extensive sales experience-as well as the experiences of the more than one million salespeople whove studied his VITO process-Getting to VITO shows salespeople how to: * Find and pre-qualify the real VITO * Establish real value in VITOs eyes * Cut to the chase with seven different correspondence modalities * Disarm every first-call objection a salesperson may encounter * Deliver the show-stopper «elevator» pitch for every industry * One-on-one coaching from Parinellos own professional coach! Anthony Parinello (San Diego, CA) is the countrys foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinellos Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of «choice.»