Marketing management

The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments - Michael Dunn — The Marketing Accountability Imperative. Driving...
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Marketing Kit for Dummies - Alexander Hiam — Marketing Kit for Dummies
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Marketing Calculator. Measuring and Managing Return on Marketing Investment - Guy Powell — Marketing Calculator. Measuring and Managing...
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At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared - Gale Crosley — At the Crossroads. The Remarkable CPA Firm that...
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Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History - Steve Cone — Powerlines. Words That Sell Brands, Grip Fans,...
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The Great Formula. for Creating Maximum Profit with Minimal Effort - Mark Joyner — The Great Formula. for Creating Maximum Profit...
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Marketing Automation. Practical Steps to More Effective Direct Marketing - Jeff LeSueur — Marketing Automation. Practical Steps to More...
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The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing - Heather Lutze — The Findability Formula. The Easy, Non-Technical...
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Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes - Katya Andresen — Robin Hood Marketing. Stealing Corporate Savvy to...
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Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers - Bob Hutchins — Faith-Based Marketing. The Guide to Reaching 140...
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Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know - Mark Jeffery — Data-Driven Marketing. The 15 Metrics Everyone in...
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The Professional′s Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches - Jay Nagdeman — The Professional′s Guide to Financial...
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Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests - Gabe Zichermann — Game-Based Marketing. Inspire Customer Loyalty...
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Creating Value Through People. Discussions with Talent Leaders - LLC — Creating Value Through People. Discussions with...
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Predicting Market Success. New Ways to Measure...
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Your Internet Cash Machine. The Insiders′ Guide to Making Big Money, Fast! - Joe Vitale — Your Internet Cash Machine. The Insiders′...
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IdeaWise. How to Transform Your Ideas into Tomorrow′s Innovations - Fraser Seitel — IdeaWise. How to Transform Your Ideas into...
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The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing - Joe Rubino — The 7-Step System to Building a $1,000,000...
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Convergence Marketing. Combining Brand and Direct...
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All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results - Jay Heyman — All You Need is a Good Idea!. How to Create...
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Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal - Jill Griffin — Customer Winback. How to Recapture Lost...
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Email Marketing By the Numbers. How to Use the World′s Greatest Marketing Tool to Take Any Organization to the Next Level - Chris Baggott — Email Marketing By the Numbers. How to Use the...
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Unleashing the Power of PR. A Contrarian′s Guide to Marketing and Communication - Mark Weiner — Unleashing the Power of PR. A Contrarian′s...
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The Shift. The Transformation of Today′s Marketers into Tomorrow′s Growth Leaders - Philip Kotler — The Shift. The Transformation of Today′s...
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Gimme! The Human Nature of Successful Marketing - John Hallward — Gimme! The Human Nature of Successful Marketing
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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know - Philip Kotler — Marketing Insights from A to Z. 80 Concepts Every...
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Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence - Rick Marcet — Win / Loss Reviews. A New Knowledge Model for...
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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard - Tom Egelhoff — How to Market, Advertise and Promote Your...
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms - Troy Waugh — 101 Marketing Strategies for Accounting, Law,...
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Your Portable Empire. How to Make Money Anywhere While Doing What You Love - Pat OBryan — Your Portable Empire. How to Make Money Anywhere...
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Digital Marketing. Global Strategies from the World′s Leading Experts - Vijay Mahajan — Digital Marketing. Global Strategies from the...
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Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words - Joe Vitale — Hypnotic Writing. How to Seduce and Persuade...
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Balanced Brand. How to Balance the Stakeholder...
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The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less - Mark Joyner — The Irresistible Offer. How to Sell Your Product...
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Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity - Michael McLaughlin — Winning the Professional Services Sale....
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Subliminal Persuasion. Influence & Marketing Secrets They Don′t Want You To Know - Dave Lakhani — Subliminal Persuasion. Influence & Marketing...
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