The Professionals Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches

The Professionals Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches, Jay  Nagdeman audiobook. ISDN28965541

Jay Nagdeman

Genre:marketing management

Language:English

Type:PDF book

Publisher:John Wiley & Sons Limited

Publication date:09.12.2022

Price:$39.69

Views:47

The Professionals Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

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