Collection 43490197
Genre:marketing management
Language:English
Type:PDF book
Publisher:John Wiley & Sons Limited
Publication date:09.12.2022
Price:$76.62
Views:47
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.