Why Killer Products Don′t Sell. How to Run Your Company to a New Set of Rules

Why Killer Products Don′t Sell. How to Run Your Company to a New Set of Rules, Ian  Gotts audiobook. ISDN28968453

Ian Gotts and Dominic Rowsell

Genre:business management

Language:English

Type:PDF book

Publisher:John Wiley & Sons Limited

Publication date:09.12.2022

Price:$37.31

Views:71

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Dont Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a companys product mix (offering vs buying culture), and a transformation approach to optimize sales and improve competitiveness.

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