Why Killer Products Don′t Sell. How to Run Your Company to a New Set of Rules

О книге: Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Dont Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a companys product mix (offering vs buying culture), and a transformation approach to optimize sales and improve competitiveness.