From Assets to Profits. Competing for IP Value and Return

From Assets to Profits. Competing for IP Value and Return, Bruce  Berman książka audio. ISDN28980525

Bruce Berman

Gatunek:zagraniczna literatura edukacyjna

Język książki:angielski

Typ:Książka PDF

Wydawca:John Wiley & Sons Limited

Data publikacji:09.12.2022

Cena:$72.59

Wyświetlenia:36

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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