John Hallward
Gatunek:zarządzanie marketingowe
Język książki:angielski
Typ:Książka PDF
Wydawca:John Wiley & Sons Limited
Data publikacji:09.12.2022
Cena:$27.73
Wyświetlenia:37
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.