Pierre Lu
Genre:business management
Language:English
Type:PDF book
Publisher:John Wiley & Sons Limited
Publication date:09.12.2022
Price:$38.60
Views:46
A ground-breaking exploration of the Chinese elites consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.