Stuart Jackson
Genre:business management
Language:English
Type:PDF book
Publisher:John Wiley & Sons Limited
Publication date:09.12.2022
Price:$56.99
Views:44
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.