Vijay Mahajan und Yoram Wind
Genre:Marketingmanagement
Buchsprache:Englisch
Typ:PDFbuch
Herausgeber:John Wiley & Sons Limited
Veröffentlichungsdatum:09.12.2022
Preis:$66.26
Ansichten:56
The first in a series of books from Whartons prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.