How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Сборник 43487029
Жанр:управление маркетингом
Язык книги:Английский
Тип:PDF книга
Издательство:John Wiley & Sons Limited
Дата публикации:09.12.2022
Просмотры:72
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О книге: This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. Its integrative because the design,marketing, and branding must give a clear and consistent story about the product. Its holistic becuase «total design» engages consumers on all levels.