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Accidental Branding. How Ordinary People Build Extraordinary Brands

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Accidental Branding. How Ordinary People Build Extraordinary Brands, David  Vinjamuri аудиокнига. ISDN28982061

David Vinjamuri

Жанр:управление маркетингом

Язык книги:Английский

Тип:PDF книга

Издательство:John Wiley & Sons Limited

Дата публикации:18.08.2023

Стоимость: 2409.97 ₽

Статус: Черновик подробнее

Просмотры:33

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О книге: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven «accidental» brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burts Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If youre an entrepreneur or a marketer, this guide will show you how to build stronger brands.

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