Toy Monster. The Big, Bad World of Mattel

О книге: An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattels toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the worlds largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattels oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattels take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, youll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattels eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why todays toy business isnt always fun and games.