Subliminal Persuasion. Influence & Marketing Secrets They Don′t Want You To Know

О книге: If youre an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. Its not about lying or tricking anyone. Its about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.