Irresistible Persuasion. The Secret Way To Get To Yes Every Time

Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Dont Listen and Women Cant Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isnt easy. Why? Because most of us have no clear idea what were looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. Its the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when youre negotiating. Its packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TVs All Over the Shop. When hes helped you decide what you want, hell show you the irresistible way to get it. You wont just get more customers, youll get more profitable customers.