Dethroning the King. The Hostile Takeover of Anheuser-Busch, an American Icon

О книге: How the King of Beers collapsed without a fight and what it means for Americas place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of Americas most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the «King of Beers» was so easily captured by a foreign corporation, and whether the companys fall mirrors Americas dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBevs clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From Americas heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study thats both wide reaching and profound.