How Did I Get Here?. The Ascent of an Unlikely CEO

The most famous skateboarder ever shares the business secrets to his success! Hes the man who put skateboarding on the map. Hes the first to land a 900 (two and a half full rotations). Hes also among the richest pitchmen in any sport. And, in a sport thats especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohls; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tonys typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawks unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. Youll find out how authenticity has served him well in all his achievements. Youll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?