The Buying Brain. Secrets for Selling to the Subconscious Mind

О книге: If You Understand Brain Basics, Youll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the worlds largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of todays most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.