Engagement Marketing. How Small Business Wins in a Socially Connected World

A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, youve always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—its now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And thats what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the authors experience of working with thousands of small businesses for over a decade. Youll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrows new business Author Gail Goodman is CEO of Constant Contact, Americas leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.