Startup CEO. A Field Guide to Scaling Up Your Business, + Website

О книге: A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs arent—and theyre often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because «youre only a first time CEO once.» Now, more than a decade later, hes written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumbergs experience as a startup CEO and covers a number of issues hes faced over the dozen years hes been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a companys human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the companys strategy in order to ensure success Addresses what it takes to master the «How» of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.