An Advertisers Guide to Better Radio Advertising

An Advertisers Guide to Better Radio Advertising, Mark  Barber аудиокнига. ISDN43478040

Mark Barber и Andrew Ingram

Жанр:реклама

Язык книги:Английский

Тип:PDFкнига

Издательство:John Wiley & Sons Limited

Дата публикации:09.12.2022

Цена:7557.62 ₽

Просмотры:35

Описание книги

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

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