Tom Monahan
Жанр:реклама
Язык книги:Английский
Тип:PDF книга
Издательство:John Wiley & Sons Limited
Дата публикации:09.12.2022
Цена:6173.83 ₽
Просмотры:40
Описание книги
An Adweek Book Master the techniques that top companies use to spark creativity In todays business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahans experience of using these methods at A-list client companies.