Akin Arikan
Жанр:интернет
Язык книги:Английский
Тип:PDF книга
Издательство:John Wiley & Sons Limited
Дата публикации:09.12.2022
Цена:3192.47 ₽
Просмотры:47
Описание книги
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organizations bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.