Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, Joseph  Jaffe аудиокнига. ISDN28961517

Joseph Jaffe

Жанр:реклама

Язык книги:Английский

Тип:PDFкнига

Издательство:John Wiley & Sons Limited

Дата публикации:09.12.2022

Цена:2656.70 ₽

Просмотры:48

Описание книги

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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