Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design

Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design, Tom  Eslinger аудиокнига. ISDN28295898

Tom Eslinger

Жанр:реклама

Язык книги:Английский

Тип:PDF книга

Издательство:John Wiley & Sons Limited

Дата публикации:09.12.2022

Цена:2661.14 ₽

Просмотры:69

Описание книги

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the worlds population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a birds-eye view of the process of creating great mobile marketing from one of the worlds most experienced and successful practitioners.

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